How to use the counter
The tool updates live as you type — there is no button to press:
- Type or paste your text into the box above.
- Watch the statistics update with every keystroke: characters, words, sentences and paragraphs.
- Check the platform limits to see whether your text fits X, a Google Ads description or an SEO title.
- Review word frequency to find your most repeated words and their density.
Completely private Your text never leaves your browser. All processing happens on your device — nothing is sent to a server or stored.
What makes counting Arabic different
Counting Arabic characters is less straightforward than it looks, because the script contains elements Latin text does not:
- Diacritics (tashkeel): fatha, damma, kasra and shadda are separate Unicode code points. The word «مُحَمَّد» can count as 8 characters rather than 5. Most platforms include them in the limit.
- Tatweel (ـــ): a purely visual elongation character that inflates the count without adding meaning.
- Ligatures: «لا» may be stored as one character (ﻻ) or two (ل + ا), and the difference shows up in the count.
- Hamza forms: أ إ آ ا are distinct code points.
Why this matters for ads If your ad headline is capped at 30 characters, diacritics eat into that budget. Write ad copy without tashkeel unless pronunciation genuinely needs clarifying.
Character limits on common platforms
| Platform / element | Limit | Notes |
|---|---|---|
| SEO page title | ~60 chars | Truncated in Google results beyond this |
| SEO meta description | ~160 chars | The snippet shown under the title |
| X (Twitter) post | 280 chars | Links count as a fixed length |
| Google Ads headline | 30 chars | Per headline, three per ad |
| Google Ads description | 90 chars | Per description |
| Meta primary text | 125 chars | Truncated with a "See more" link |
| Meta headline | 40 chars | Shown beneath the image |
| Instagram caption | 2,200 chars | Only the first 125 are visible |
| YouTube title | 100 chars | Under 60 is preferable |
| SMS message | 70 chars | For Arabic (Unicode) text |
Watch out for Arabic SMS A Latin SMS holds 160 characters, but Arabic uses Unicode encoding which cuts capacity to just 70 characters per message. Going over means two messages and double the cost.
How reading time is calculated
Reading time is an estimate based on average silent reading speed:
Speaking time = Words ÷ 130 words per minute
We use 220 wpm for silent reading and 130 wpm for speaking aloud, both widely used averages. Actual speed varies with text difficulty and reader experience.
For audio and video Use the speaking time to estimate the length of a video or radio spot. A 260-word script is roughly two minutes of speech.
Keyword density and SEO
Keyword density is how often a word appears relative to the total word count.
The conventional guideline is to stay between 0.5% and 2.5%. Above that reads as keyword stuffing and can harm your ranking rather than help it.
Modern search engines evaluate meaning rather than counting repetitions, so write naturally for the reader first and treat density as a warning signal only — if one word hits 5%, the text has probably become unnatural.
Frequently asked questions
Does the character count include spaces?
The tool shows both figures: characters including spaces and excluding them. Most advertising platforms count spaces toward the limit, so use the inclusive figure when checking ad limits.
Do Arabic diacritics count as characters?
Yes, because tashkeel marks are separate Unicode code points and platforms include them in the limit. The tool reports Arabic letters separately so you can spot this. If you are near a limit, remove the diacritics.
How are words counted in Arabic text?
A word is any run of characters separated by whitespace or punctuation. Attached definite articles such as «الـ» form part of the word, so «الكتاب» counts as one word.
How many characters fit in an Arabic SMS?
A single Arabic SMS holds only 70 characters because it uses Unicode encoding, compared with 160 for Latin text. Exceeding 70 splits the message and doubles the cost.
What reading speed does the calculation use?
We use 220 words per minute for silent reading and 130 words per minute for speaking aloud. These are approximate averages that vary with text difficulty and the individual reader.
What is the ideal keyword density?
Typically between 0.5% and 2.5%. What matters more is that the text reads naturally; modern search engines assess meaning rather than repetition, and stuffing can hurt rankings.
Is my text sent to a server?
No. All counting and analysis happens inside your browser with JavaScript. Your text never leaves your device and nothing is stored.
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