Why Use UTM Links?
UTM links reveal where visits and conversions originate. A few structured parameters added to a destination URL let you distinguish traffic from a paid social ad, an email newsletter, an organic post, or a partner campaign.
Use the free UTM Builder to generate a consistent tracking URL without assembling parameters manually.
The Main UTM Parameters
- utm_source: identifies the source, such as google or newsletter.
- utm_medium: describes the channel, such as cpc, email, or social.
- utm_campaign: names the promotion, such as summer_sale.
- utm_content: distinguishes ads, buttons, or creative variants.
- utm_term: records a paid-search keyword when needed.
Build a Tracking Link Step by Step
- Enter the complete landing-page URL.
- Add the source, medium, and campaign name.
- Use content and term fields for deeper comparisons.
- Copy and test the finished URL before launch.
Use a Consistent Naming Convention
Prefer lowercase text, separate words consistently, and avoid spaces or vague labels. A shared naming sheet prevents one channel from appearing under several spellings in analytics reports.
Create your next campaign URL with the online UTM Builder and keep your acquisition data clean.